Name: Susan Canetto
Title: Executive Producer

Creative philosophy: Form follows function.

Favorite ad campaign: There are two – one is the Buddy Lee ads.  LOVE ‘em – the idea of an inanimate doll being placed in real life situations is priceless.  And the second is the All State commercials with the actor who used to be the U.S. President on “24” – they get me every time.  I think “We need to get Allstate Insurance!” and then of course, I remember that we already have it.

Five words. Describe your favorite client. Go! Enthusiastic, Smart, Fun, Flexible, Dedicated

If you could become a superhero, what would be your special powers and your name? I would love to be able to fly and my other special power would be to have an amazing singing voice. I’m not sure what this sets me up to do in terms of being a superhero but it would be quite enjoyable. My name would be Sally Forth.

What’s the best advice you’ve ever received and who gave it to you? My mom has often told me that if I’ve got a gut feeling about something it’s coming from somewhere and I shouldn’t ignore it.

When you were in fifth grade, what did you want to be when you grew up? In charge!

Favorite quote: “Everybody’s grabbing, nobody’s tackling.”—Vince Lombardi. I think this quote applies beyond football and can be boiled down to this: Make it happen. Get it done. No excuses.

Best job you’ve ever had:  Besides Moxie of course!  It would have to be selling concessions at a movie theater – all-you-can-eat popcorn and free movies, what more can I say?