These days the odds are high you will find yourself on camera for an occasional conference or daily/weekly meetings. Video conferences have become the new norm and they won’t be going away anytime soon.

With that being said, I have seen so often how people can unwittingly demean themselves when conducting business on camera. A sweatshirt, sitting in the kitchen with the kids playing around you is fine for chats with friends. But to help maintain your professional success, take a few minutes to look like you mean business on camera. Here are a few simple strategies for success.

Align Your Self-talk

Get your head chatter and mindset in a positive space. Your self-talk, whether positive or negative, has a big influence on your professional presence, affecting not only you, but those around you. If you’re fearful of being on camera, do the preparation for content needed, then … take a deep breath, align your self-talk and begin.

Define Your Goals

Know who you will be talking to in a meeting, or speaking to if delivering a program, and the outcome(s) that you desire. Knowing what spells success for all sets the stage for effective use of time and aligning yourself to obtain your desired outcome.

Using Body Posture for Better Communication

Posture is an important component in the messages you communicate. It conveys whether you’re tense or relaxed, your status, whether you’re confident and assured, or not, and if you’re open or closed to communicating. Just being aware of your posture and any adjustments needed can help you make the right impression.

Dress for Your Audience

Think about who you’re meeting with and the goals you have for that meeting. Dress in professional casual attire at minimum, and consider how those you’re meeting with will likely be dressed.

Choose Garment Specifics

Choose medium to dark tones in flattering undertones, in colors such as cool blues, natural tones and pastels. To avoid technical display issues, avoid busy patterns, white, red and all-black outfits. Semi-fitted to fitted waist-up garments, like collared shirts, V-neck tops and sweaters, and layered cardigans or jackets will keep your look clean and professional.

Complete Your Look

Use simple jewelry and grooming techniques. Avoid the sway of dangling earrings or visual bling. Apply natural, yet defined, makeup with slightly deeper tones than you usually wear. Gentlemen, if you’re the keynote or guest presenter, powder your nose, cheeks, forehead and head (if bald) to cut any glare.

Be Seen

Lighting is the key to this. Avoid glare, bright light and shadows. Use mixed-lighting undertones reflected off the ceiling along with facing a window for the soft, natural light it provides. For up-close camera views/demonstrations, a ring light might work.

Kelly Duggan

Kelly is an Image Consultant specializing in executive and personal image development, etiquette & communication skills. She is a certified member of the Association of Image Consultants International. Contact Kelly at: www.kellyduggan.com.